Hello and welcome!
Thank you so much for your interest in supporting our Digital Marketing efforts and helping us get the word out about our amazing programs for teen cancer survivors.
We are so glad you are joining our team! Here you will find resources to give you a better understanding of our mission and how YOU can help teen cancer survivors nationwide.
Who we are:
TRCF Mission:
The Ruth Cheatham Foundation (TRCF) supports teens impacted by cancer by bridging the educational opportunity gap and providing a gateway to economic mobility and a higher quality of life.
TRCF VISION:
Our vision is a world where survivors are not defined by their diagnosis but have equal opportunity for a quality education.
Meet our Scholars:
We want to introduce you to a few of our TRCF scholars. Feel free to click on the videos below to hear how TRCF and volunteers like YOU are impacting the lives of each of our 260 scholars nationwide!
TRCF Educational support not only benefits our scholars, but also their families. Click on the video below to hear from one of our scholar parents and the difference TRCF has made in their life.
How You CAN HELP:
There will be an estimated 84,100 U.S. teens and young adults diagnosed with cancer this year. While we are proud and honored to be able to support 260 survivors for the upcoming school year, one of our challenges is finding the survivors who need the support the most. The majority of the scholars that TRCF supports have been so devastated by the financial toll from their cancer treatment, that they are not actively looking for scholarships, because it is out of their realm of possibility.
We have had great success with marketing interns from Dataphilanthropy and Cal State. Some of the more successful campaigns geotargeted areas around children’s hospitals where we were able to get our information in front of the patient treatment teams (nurses, child life specialists, and social workers). We copied some of the ads used in those prior campaigns below but have also created a platform on Canva Teams that will allow you to leverage all TRCF ads, videos, and external facing content.
This is a premium Canva account, so you will have access to all assets (images, video, audio) on Canva’s platform. To access the account, please use the following credentials:
Email: trcf@ruthcheathamfoundation.org
Password: teencancer
How to access content within Canva Teams:
After logging in, you will see a navigation bar on the left of the screen. Under ‘Projects’ we have organized TRCF marketing material into folders for ease of use.
Within Projects, you will see 3 main ‘Folders’:
Videos: These are unedited videos from our TRCF scholars. This will include thank you videos to our supporters, submissions for our stellar scholar award, and our new scholar videos.
TRCF Marketing Ads: This will have all TRCF Ads (segmented by ad size, listed in the title); a copy of our 2024 TRCF Infographic (this will be helpful to reference for TRCF impact numbers, nationwide statistics for teen cancer, and so much more). *This infographic is for INTERNAL reference use only; and finally, our TRCF Logo in varying colors.
TRCF Video Ads: These are edited video files that we have used for various marketing projects. This will include professionally produced video highlights from our gala event, scholar videos, thank you videos, and our parent video.
We appreciate you for taking the time to learn more about the work we do at TRCF! We are excited about this partnership and we want to help in any way we can! Please feel free to email, call, or text.
Holly Ehtisham, Director of Operations
405-863-9099
holly@ruthcheathamfoundation.org
Lindsay Whittemore, Executive Director & Co-Founder
972-897-3371
The TRCF Brand: Color and logos
Sample Marketing ads:
TRCF Photos:
Education Photos:
Advocacy Photos:
Financial Aid Photos
TRCF Videos:
Our work with Cal State Students:
We had the opportunity to partner with Digital Marketing students at Cal State. This was an incredible opportunity to work together, have the students get some hands-on marketing experience, and assist TRCF with getting our programs in front of the survivors that need the support the most.
TRCF has mapped out our process for meeting with the students and launching their marketing campaigns. This will include the timeline of events and approval process of creatives used and targeted audiences.
The class was split into 3 groups: Group 1; Group 2; and Group 3. We included all information gathered from each of the groups, how they started their campaign, areas that they changed or adjusted after their campaign launched and their end results at the conclusion of their campaign. Please find all relevant information below.
